<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Solar Installer Growth</title><link>https://solarinstallergrowth.com/</link><description>Marketing guides, Google benchmark data and a free 14-day trial of any growth service, written for solar installers.</description><item><title>How to use a real deadline without sounding like the guy who knocked on their door</title><link>https://solarinstallergrowth.com/blog/deadline-urgency-without-becoming-a-door-knocker/</link><guid>https://solarinstallergrowth.com/blog/deadline-urgency-without-becoming-a-door-knocker/</guid><pubDate>Fri, 04 Sep 2026 00:00:00 GMT</pubDate><description>Incentives expire and utility rules change. How a local solar installer builds urgency that survives a homeowner checking, and why the fake kind costs sales.</description></item><item><title>Battery storage is where the searches went, and most installers are still selling panels</title><link>https://solarinstallergrowth.com/blog/battery-storage-is-where-the-searches-went/</link><guid>https://solarinstallergrowth.com/blog/battery-storage-is-where-the-searches-went/</guid><pubDate>Wed, 02 Sep 2026 00:00:00 GMT</pubDate><description>Storage demand is climbing while panel interest flattens. What that changes for a solar company's ads, site and September plan, and why storage closes faster.</description></item><item><title>Hiring a marketing agency for a solar company, or doing it yourself</title><link>https://solarinstallergrowth.com/guides/hiring-a-marketing-agency-solar/</link><guid>https://solarinstallergrowth.com/guides/hiring-a-marketing-agency-solar/</guid><pubDate>Tue, 01 Sep 2026 00:00:00 GMT</pubDate><description>What a fair price is, the red flags specific to solar marketing, lead vendors versus owned channels, and why a trial should come before a contract.</description></item><item><title>The solar slow season, and a marketing plan for the months the phone stops</title><link>https://solarinstallergrowth.com/guides/solar-slow-season-marketing-plan/</link><guid>https://solarinstallergrowth.com/guides/solar-slow-season-marketing-plan/</guid><pubDate>Thu, 27 Aug 2026 00:00:00 GMT</pubDate><description>Why solar demand swings, what to sell in the quiet months, a month-by-month plan, service and storage revenue, and how to keep crews busy without discounting.</description></item><item><title>Solar pricing and proposals: how to present a five-figure number</title><link>https://solarinstallergrowth.com/guides/solar-pricing-and-proposals/</link><guid>https://solarinstallergrowth.com/guides/solar-pricing-and-proposals/</guid><pubDate>Thu, 20 Aug 2026 00:00:00 GMT</pubDate><description>Good-better-best system tiers, price per watt versus monthly payment, deposits, the cheaper competing bid, and how pricing decides your marketing.</description></item><item><title>What a missed call costs a solar company, and the follow-up that saves the $300 lead</title><link>https://solarinstallergrowth.com/guides/missed-calls-speed-to-lead-solar/</link><guid>https://solarinstallergrowth.com/guides/missed-calls-speed-to-lead-solar/</guid><pubDate>Thu, 13 Aug 2026 00:00:00 GMT</pubDate><description>Speed to lead in a 60-day cycle, missed-call text-back, the 12-touch sequence for stalled proposals, and what an unanswered phone costs an installer.</description></item><item><title>The seven things a solar company website has to do</title><link>https://solarinstallergrowth.com/guides/solar-website-essentials/</link><guid>https://solarinstallergrowth.com/guides/solar-website-essentials/</guid><pubDate>Thu, 06 Aug 2026 00:00:00 GMT</pubDate><description>What a homeowner spending five figures needs to see, the pages that close, speed and tap-to-call, financing and warranty content, and what to cut.</description></item><item><title>How to get a solar company recommended by ChatGPT, Perplexity and Google AI answers</title><link>https://solarinstallergrowth.com/guides/ai-search-chatgpt-solar/</link><guid>https://solarinstallergrowth.com/guides/ai-search-chatgpt-solar/</guid><pubDate>Thu, 30 Jul 2026 00:00:00 GMT</pubDate><description>What AI answer engines use to name local solar installers, the page structure they quote, the review language that feeds them, and a 30-day setup plan.</description></item><item><title>Facebook and Instagram ads for solar installers that do not attract tire kickers</title><link>https://solarinstallergrowth.com/guides/facebook-instagram-ads-solar/</link><guid>https://solarinstallergrowth.com/guides/facebook-instagram-ads-solar/</guid><pubDate>Thu, 23 Jul 2026 00:00:00 GMT</pubDate><description>The creative that works for a five-figure sale, offers that qualify instead of maximize, realistic budgets, and the retargeting a 60-day cycle needs.</description></item><item><title>Google Ads for solar installers: budgets, the campaigns that work, and the ones that burn cash</title><link>https://solarinstallergrowth.com/guides/google-ads-for-solar-installers/</link><guid>https://solarinstallergrowth.com/guides/google-ads-for-solar-installers/</guid><pubDate>Thu, 16 Jul 2026 00:00:00 GMT</pubDate><description>Realistic cost per lead, the keywords worth bidding on, the negative list that saves half your budget, and how to measure a 60-day sales cycle.</description></item><item><title>Google Business Profile setup for solar installers, category by category</title><link>https://solarinstallergrowth.com/guides/google-business-profile-solar-installers/</link><guid>https://solarinstallergrowth.com/guides/google-business-profile-solar-installers/</guid><pubDate>Thu, 09 Jul 2026 00:00:00 GMT</pubDate><description>The category trap in solar, services to list, photos that prove local work, Q&amp;A that answers the objections, posts, and the fields most installers leave blank.</description></item><item><title>How solar installers get reviews that actually sell the next job</title><link>https://solarinstallergrowth.com/guides/get-more-google-reviews-solar/</link><guid>https://solarinstallergrowth.com/guides/get-more-google-reviews-solar/</guid><pubDate>Thu, 02 Jul 2026 00:00:00 GMT</pubDate><description>The permission-to-operate ask, the production-data review that converts, exact scripts, and what a healthy review pace looks like for an installer.</description></item></channel></rss>