Solar installers on Google: the numbers, free to cite

Name: Solar installers on Google: benchmark dataset (2026)
Creator: Steven Von
License: https://creativecommons.org/licenses/by/4.0/

We analyzed 32,440 public Google Business Profile listings of solar installers across 51 states. Every figure below is free to quote with a link back. Press and researchers can text or call (385) 832-6175 for a custom cut of the data.

13.1%

of solar installers on Google list no website at all

median Google review count for a solar company

40.7%

have fewer than 10 reviews

24 vs 2

median reviews with a website vs without one

77.5%

are rated 4.5 stars or higher

24.8%

list no business hours on their profile

33.3%

are open on Saturday

24.5%

show a public email address

At a glance

of solar installers on Google list no website at all13.1%

median Google review count for a solar company18

have fewer than 10 reviews40.7%

median reviews with a website vs without one24 vs 2

are rated 4.5 stars or higher77.5%

list no business hours on their profile24.8%

How to cite

Solar Installer Growth, "Solar installers on Google: benchmark report," 2026, https://solarinstallergrowth.com/benchmarks/

Download the summary (CSV) Full benchmark report

Method

Listings are pulled monthly from public Google Business Profile results for solar installers in every US state, deduplicated by place, and summarized. Percentages are of all listings analyzed unless stated. Compiled and edited by Steven Von. License: CC BY 4.0, attribution to Solar Installer Growth with a link.

Top states by listings

CA: 2,794
TX: 1,742
FL: 1,699
NY: 1,014
OH: 987
NC: 860
NJ: 830
MA: 808
IL: 771
VA: 762

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