Where New York's solar installers are
The largest concentrations of solar installers in our New York data are in Brooklyn, New York, Syracuse, Rochester, Buffalo, White Plains, Albany and Troy. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Brooklyn.
The map pack in New York
In New York, 43.4% of solar installers have fewer than ten reviews. That is the good news if you have twenty: most of your local competitors are not trying. The bad news is that the three shops in the map pack for New York searches are not in that group. They are near 322 reviews and they ask every customer.
The website gap in New York
Website presence in New York: 90.3% of solar installers link one, 9.7% do not. The national figure is 13.1% without. Google and the AI answer engines both use the site to confirm what you do and where, so a missing site costs more than the leads it would have produced on its own.
What to do first in New York
- Set a review velocity. One review per job day, asked at the door, moves a 18-review shop past the New York 75th percentile (102) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where New York customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 18 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.