Where New Jersey's solar installers are
The largest concentrations of solar installers in our New Jersey data are in Cherry Hill Township, Mt Laurel Township, Pennsauken, Jersey City, Toms River, Wayne, Hawthorne and Edison. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Cherry Hill Township.
The map pack in New Jersey
Google shows three businesses in the map pack for a search like "solar company near me" in Cherry Hill Township. In New Jersey the shops that hold those spots usually sit near the 90th percentile, 339 reviews, not the median. 22.5% of New Jersey solar installers have passed 100 reviews; the other 77.5% are competing for whatever is left below the fold.
The website gap in New Jersey
13.6% of New Jersey solar installers list no website on their Google profile, about as many than the national 13.1%. Nationally, solar installers with a website have a median of 24 reviews against 2 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
What to do first in New Jersey
- Set a review velocity. One review per job day, asked at the door, moves a 16-review shop past the New Jersey 75th percentile (76) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where New Jersey customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 16 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.