Website design and rebuilds for a solar company
13.1% of solar companies list no website on their Google profile. The ones that do carry a median of 24 reviews against 2 for the ones that do not. On a purchase this size the site is where a homeowner verifies your license, warranty, equipment and financing before letting a stranger onto their roof.
The common failure is a handsome page that answers nothing. Stock photography of a white roof in a state you do not work in, a hero line about a brighter future, and no price anywhere. The homeowner leaves and finds a forum thread that will give them a number instead, and the thread is not selling your warranty.
A solar site needs price ranges by system size, financing stated plainly, a real battery page, install photos with towns named, the timeline from signature to turn-on, your license number, and tap-to-call that works one-handed on a roof or in a driveway.