Local SEO and Google profile for a solar company
The map pack is where the homeowner shortlist gets made, and solar is unusually winnable there. Across 32,440 listings in 51 states the median solar company has 18 reviews and 17% have none at all. Three or four properly built profiles decide most metros.
Category setup causes most of the damage. Primary should be Solar energy company, with Electrician, Roofing contractor and Solar energy system service as secondaries where you genuinely hold the license. Companies that lead with Electrician spend years competing for panel searches they will never win.
Hours are the free win. 24.8% of solar companies list no hours at all, 33.3% list Saturday and 18.9% list Sunday. Solar research happens at the kitchen table on a Saturday morning with the utility bill out, and a profile showing closed is a profile the homeowner scrolls past.
At two weeks, watch profile views, direction requests and calls from the profile. Those move before rankings do.