Where Michigan's solar installers are
The largest concentrations of solar installers in our Michigan data are in Lansing, Grand Rapids, Ann Arbor, Detroit, Traverse City, Kalamazoo, Troy and Battle Creek. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Lansing.
The map pack in Michigan
In Michigan, 38.2% of solar installers have fewer than ten reviews. That is the good news if you have twenty: most of your local competitors are not trying. The bad news is that the three shops in the map pack for Grand Rapids searches are not in that group. They are near 410 reviews and they ask every customer.
The website gap in Michigan
Website presence in Michigan: 90.3% of solar installers link one, 9.7% do not. The national figure is 13.1% without. Google and the AI answer engines both use the site to confirm what you do and where, so a missing site costs more than the leads it would have produced on its own.
What to do first in Michigan
- Set a review velocity. One review per job day, asked at the door, moves a 25-review shop past the Michigan 75th percentile (107) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Michigan customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 25 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.